What Brand Brain is and how AI posts use it

Brand Brain is your workspace's brand profile and reference files, which FollowThroo's AI writer reads before it writes a LinkedIn post. It tells the writer what you do, who it's for, how you sound, which words to use or avoid, and which claims are true. It is not a trained model: nothing is learned permanently. Each time a post is written, the relevant parts are looked up and given to the writer as reference material.

What the writer gets

• Your profile: what you do, your audience, voice, style rules, words to use and avoid, opinions and example posts.
• Up to 6 short passages from your files that match the post's topic and brief. Passages are found by matching words, so a file that describes the topic in different words may not be picked.
• Only proof marked Verified is stated as fact. Proof marked Internal or Draft is left out entirely.
• Anything written in your files that reads like an instruction is treated as information, never as an order to the writer.

Where it's used

• Write with AI in the post editor, while Use Brand Brain is on. You can switch it off for a single post.
• Post Autopilot: each run reads your Brand Brain as it is that day, so your edits apply to the next post without changing the autopilot.
• Without a Brand Brain, posts are written from the topic and brief alone, exactly as before.

Private to your workspace

• Your files are stored privately. They are never published, shown to other workspaces, or used to write anyone else's posts.
• Deleting a file removes everything taken from it, so later posts can't use it. Deleting the whole Brand Brain removes the profile and every file; posts it helped write stay.
• Using Brand Brain costs no credits. A post costs the same with or without it.

Start with Set up your Brand Brain, then add your files.