Connect Google Ads lead forms

Enquiries from the lead forms on your Google ads come straight into FollowThroo, instead of waiting for you to download them from Google Ads.

Before you start

• A Google Ads account with a lead form.
• Settings, then Lead sources, open in FollowThroo, so you can copy the link and key.

Steps

1. 1In FollowThroo, open Settings, then Lead sources, and find the Google Ads box. You will see a link and a key. Keep this page open.
2. 2In Google Ads, open your lead form, go to Other data integration options, and choose Webhook integration. (A webhook is simply how Google sends each new enquiry to another program.)
3. 3Copy the link from FollowThroo into the Webhook URL box, and the key into the Key box. Save.
4. 4Click Send test data in Google Ads. A practice lead should appear in Leads, and the box in FollowThroo should say Configured.

If something goes wrong

The box shows a failed delivery mentioning google_key_invalid.

The key in Google Ads doesn't match the one in FollowThroo. Copy the key again from Settings, then Lead sources. Every workspace has its own key.

Google says the test worked, but no lead appears.

Check that your form asks for an email address or a phone number. Without one, FollowThroo accepts the message but creates nothing.

Leads from the form go to the wrong workspace.

Each workspace has its own link and key. Use the link and key from the workspace that should own the leads.