Emails Throo researches and writes for each lead
On Scale, Throo can research each lead on the web and write them their own email, which waits for your OK before it sends.
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Instead of one template for everyone, Throo looks up each person and their company on the web and writes them their own email from a short brief you give once.
Set it up
- In the campaign's Sequence tab, on an email step, choose Throo, per lead under Written by.
- Fill in What you offer, and What to ask for (for example, a 15-minute call).
- Optional: click See an example first, pick one of your leads and click Write example to read the email Throo would send them. Nothing is sent, and it costs 10 credits because it searches the web. Later Throo steps have no example: they are written from each lead's conversation.
- Save the campaign, then add leads and launch it.
Review before anything is sent
When a lead reaches the step, Throo writes their email and it waits on the Leads & launch tab. Click Review to read it, check the pages Throo used, edit it, then Approve. Approve all approves every email that is waiting. Don't send skips that person's email and the rest of their sequence carries on.
To write emails ahead of time, tick leads and choose Write emails.
Turn on Send without review on the step to send emails as soon as they are written. Emails where Throo found nothing specific about the person always wait for you.
What it costs
Later emails know the conversation. When a later email step is also written by Throo, it reads your earlier emails and anything the person replied, answers what they said, and reuses the first email's research instead of searching again. If they replied, that email always waits for your review.
- Each email researched and written
- 10 credits
- Sending it
- 1 credit, like any email
- Throo found nothing specific
- The 10 credits come back, and you get a general email to edit or skip
- A sample in the builder
- 10 credits
- A later Throo email in the same campaign
- 2 credits
Throo only uses what the lead record says and the pages it lists under What Throo read. Check them before you approve. Any email step can be written this way, on the Scale plan.